In an attempt to reduce plastic usage and waste, Burger King removed plastic toys from meals and has also asked customers on Thursday to return freebies.
The fast-food company claims that this move would reduce 320 tonnes of plastic used each year. Burger King has enforced this rule across its outlets in Britain.
McDonald’s Corp, the company’s largest rival, said on Wednesday that certain outlets in Ireland and Britain would let customers exchange their toys in happy meals with fruit bags. This would start in the coming month and the company may also roll out books in its happy meals as well from next year.
The fast-food giant said that the Change.org petition, filed Ella and Caitlin McEwan from Southampton, caught its attention which urged fast food outlets like McDonald’s and Burger King to remove plastic toys from their meals in order to save the environment.
Alasdair Murdoch, CEO of Burger King UK, said in a statement that the removal of plastic toys from meals was part of a greater initiative to decrease packaging. He said that they wanted to get rid of single-use plastics which is why plastic toys were removed.
The company also said on Thursday that it would be putting amnesty bins in its outlets across the UK for collecting plastic toys that customers may have got from their stores or others’, magazines and cereal boxes. The toys that would be collected would be used to play areas in certain stores of the company.
McDonald’s has also taken steps in a bid to reduce plastic waste by introducing paper straws for its drinks. Besides that, the world’s largest restaurant chain has also scrapped plastic lids from its McFlurry drinks single-use plastic from its salads.