Carry1st, a fast emerging game development company, has reportedly announced that it has raised over $2.5 million in seed funding from an investment round led by VC firm, CRE Venture Capital. Following this investment, the gaming startup’s total VC has increased to $4 million. The company would use this investment to fund and support game publishing throughout Africa.
Carry1st, which has its offices in Lagos, South Africa, and New York, was established in 2018 by Tinotenda Mundangepfupfu, a software engineer from Zimbabwe, Lucy Parry from America, and Cordel Robbin-Coker from Sierra Leone.
The gaming startup aims to match the gaming demand in the African continent, which is being driven by the region’s rapidly growing youth population, increasing smartphone adoption, and improving internet penetration.
The company has also released two games from its official website as direct downloads already, Hyper! as well as Carry1st Trivia.
Robbin-Coker stated that, Carry1st Trivia registered a very good response in April. In fact, it was the leading game in Kenya and Nigeria for most of the year, ranking no. one. The game recorded approximately one and a half million downloads.
Robin Coker added that the company would utilize a chunk of funds from the latest investment and its overall capital to offer content that is more unique on its platform.
Additionally, the firm would also further extend its distribution channels like collaborations with smartphone operators as well as the Carry1st Brand Ambassador program; a sales agent network that sells and promoted its games throughout the continent.
The company would also spend some amount in the gaming industry and on itself.
The company intends to dedicate a minimum of a million dollars to truly going out and procuring users and scaling up its user base. Following this, the ultimate piece would be around the tech platform that the company is looking to develop. That goal involves making multiple channels as well as revenue points to build, distribute, and fund in game development in Africa, added Robbin-Coker.
Source credit: https://au.finance.yahoo.com/news/carry1st-4m-invest-african-mobile-051652718.html