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Coca-Cola signs a five-year deal with Microsoft for software services

Coca-Cola signs a five-year deal with Microsoft for software services
Coca-Cola signs a five-year deal with Microsoft for software services

Coca-Cola Co. is expected to standardize its business operations on the Azure cloud platform of Microsoft, Microsoft 365 apps and Dynamics 365 customer service software such as Microsoft Teams with the signing of a five-year deal that was announced by the firms recently.

The beverage giant, based in Atlanta, had earlier used business software and cloud technology from firms such as Salesforce and Amazon. Both the companies have not disclosed the financial terms yet while they also did not elaborate regarding the plans of Coca-Cola to shift away or change the other technology providers.

The agreement has been labeled as a strategic partnership by the two firms. Microsoft stated that the call center managers of Coca-Cola will be using artificial intelligence for Dynamics 365, for instance, to recognize which issues will be more important for the customers like vendors and retailers in the supply chain of Coke.

The company has been using Microsoft 365 Live Events for their major and large-scale video presentations like the employee town halls, besides using Microsoft Teams for smaller collaborations and meetings due to several of its employees working from home.

Microsoft will report quarterly earnings soon and offer the first glimpse of the company’s financial performance from the time the global coronavirus pandemic set in. The analysts have been expecting Microsoft to post the total revenue of about $33.9 billion for the quarter, which will be an increase from the $30.6 billion same time last year. The earnings are expected to be 1.28 per share which will be a rise from about 1.14 per share in the previous year. 

Executive vice president of Worldwide Commercial Business, Microsoft, Judson Althoff, spoke about the recent customer wins that included deals with the financial services company BlackRock and NBA, besides the Coca-Cola agreement, which exhibited a sign of momentum of the firm among the business customers.


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Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.