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Google heats up video conferencing faceoff, rolls out Zoom-like layout

Google heats up video conferencing faceoff, rolls out Zoom-like layout
Google heats up video conferencing faceoff, rolls out Zoom-like layout

With people globally hunkering down in their homes to derail the spread of COVID-19, Google has intensified the video conferencing faceoff by launching a Zoom-like layout. Google is slated to allow business and education users to take direct calls on Google Meet—a video conferencing tool—as video calls have become the norm for businesses and consumers during the COVID-19 pandemic.

Having added 2 million new users per day as people look for ways to keep in touch with family, colleagues and friends, Google Meet is said to have become the preferred choice for millions of institutions. 

For the starters, Meet is available only to businesses, schools and governments and is disparate from Hangouts tool. Google claims to have over 100 million education users across 150 countries.

According to reports, Meet is poised to offer a layout displaying up to 16 call participants at one go, akin to the options available on Zoom. Besides, Meet is contemplating improvement in its video quality in dim light and filtering of background noise, including slamming doors and keyboard clicks.

During the 6-month period ending September, Google will allegedly not be charging customers for upgrades to Meet-like features such as video calls. At the time when companies are reeling under the pandemic, this policy may backfire on Google as its profits has already taken a hit.

Even though rivals such as Zoom have taken a giant leap, it has faced the brunt for being exposed to security woes. Google claims that several education institutions have done away with Zoom and embraced Meet.

Google is said to have given more control to educators when it comes to choosing who could join calls, that too way before Zoom rolled out similar features to discourage the practice called “Zoombombing,” wherein hackers could make a mess of meetings and classes. That said, Google Hangouts is also vulnerable to security issues.

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Sunil Jha

Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.