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Likee partners with Believe Digital to offer a mammoth song library

Likee partners with Believe Digital to offer a mammoth song library
Likee partners with Believe Digital to offer a mammoth song library

Likee, a popular short video app has announced its partnership with Believe Digital, one of the leading music service providers in the world. The collaboration was reportedly signed on 28th June and will provide app users the access to a library having millions of songs.

For the record, Likee is a prominent Singapore based global platform that helps in creating and viewing short mobile videos, and was developed and released by BIGO Technology in 2017. It features high tech video shooting and editing options, with over 2,000 special effects. It promotes connection and conversation among users with gamified views and interactions.

Reportedly, Likee was recognized by Sensor Tower in January 2020 as one of the most popular apps in the world and ranks fourth on the list of most downloaded social media apps. Further, Likee has gained a competitive edge over its rival TikTok by indicating a significant rise in number of monthly active users. Seemingly, Likee has earned 131 million users in the first quarter of 2020, depicting a 121.9 percent increase year-over-year.

For the record, Believe Digital is a leading independent music company, with operations in 44 countries owning more than 20 of the world’s topmost music labels. The partnership will constitute Likee’s core markets in United States, Russia and the CIS, United Kingdom, Egypt, Indonesia, Middle East and North Africa.

Apparently, this newly announced partnership is recognized as a strategic move that is projected to give both the platforms a headway by offering global content to the local customers and vice versa.

Vice President, BIGO Technology has stated that they are optimistic about their partnership with Believe Digital while Likee is dedicated to its mission of ‘Let You Shine’. He believes that a diverse music library will further unleash the potential of users’ creativity. Adding to that, he states that short video content continues to gain popularity worldwide, and that the company is glad to take the initiative in developing a platform that not only entertain the app users but also unites the brands, influencers and organizations as a part of an evolving business network.

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Nandita Bhardwaj

Nandita holds a management degree with specialization in marketing, and boasts of a short-term experience in the field of recruitment. Following her passion for writing however, she decided to pursue a career in the field of content development. Presently, Nandita pens down news pieces for, spanning the verticals of business, finance, and technology.