The owner and CEO of Taika, Michael Sharon, is reportedly bolstering the company’s portfolio, joining hands with Kale Freese and Sudden Coffee. Taika is gearing to bring natural stimulants to the fore, underpinned by its juiced-up coffee beverages, claim reliable sources.
Sharon stressed that potables is commonly found in L-theanine and came up with the term “stealth health.” The CEO went on the highlight that his company was based on the latest science and that coffee-based drinks do not include a novel compound but known supplements.
Sharon is said to have brought software-style beta testing to the beverage industry. He went on to meet Kalle and came up with an idea of trying some of the compounds and make a formula. It is worth noting that these compounds were exempted from being approved by the FDA in the wake of them being classified as GRAS (Generally Recognized as Safe).
As per sources familiar with the knowledge of the matter, the company also tried their hands at oat milk latte after having forayed into the regular coffee business. Sharon claims the coffee has no added sugar and dubs the compounds “stealth-health concept.”
While Taika is time and again tweaking its formulations, it is said to have included a phone number on the packaging for customer feedback.
The drink, available in black coffee, a macadamia nut latte, and an oat milk latte, apparently includes functional ingredients such as ashwagandha, L-theanine and functional mushrooms such as reishi, cordyceps, and lion’s mane. According to reports, the company reaps benefit from allulose that is used as a sweetener that allegedly does not affect blood sugar levels.
Taika has apparently raised $27. Million in seed funding to expand its penetration. The company is believed to have sold around 50,000 cans and has hit the shelves at stores across San Francisco.